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Ty
3:27
ETFs with cute tickers and clever marketing get plenty of media attention, but how do they really fare?
Dave Nadig
3:27
Heh.
There's no question clever tickers matter in the short term.  They REALLY matter for early adopters (MJ, HACK, etc.)
3:28
But outside of niche stories, I don't think they make or break a fund.
3:29
Put another way: of course a ticker SHOULDN'T matter.  At all.  Ever.  But they DO because we're human beings with short attention spans.  And you're more likely to remember, say "PBJ" as the ticker for a food and beverage ETF, or MOO for an aggs ETF, then some random collection of letters.
But I will tell you: issuers AGONIZE over tickers.  So it's real.
Tony
3:29
Do international equity ETFs use ADRs and foreign-listed shares interchangeably or are there any distinctions that matter meaningfully?
Dave Nadig
3:30
Meh... At the end of the day, you're getting exposure to the movement of the underlying.  If you're not planning on doing anything with currency hedging, it's largely the same.  The ADR bakes the currency in (instead of forcing the portfolio manager to convert to, say, Euro, and then invest in the local currency).
3:31
The biggest issue is that if your limited to ADRs, you are by definition not getting exposure to the totality of whatever theme your chasing.  Not every international company has  a liquid ADR.  Not by a long shot.
So the presence of an ADR? Fine. The use of ONLY ADRs to get international exposure? Limiting.
3:32
OK, that's going to wrap for today.  Sorry if I didnt get to your questions (some good ones in the hopper still).  But I should be back next thursday afternoon, so hopefully we can hit them then.
I should have a transcript up shortly, in case you missed anything here.
Thanks for coming, and have a great rest of the week.
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