JotCast | How Tech Changed Journalism

How Tech Changed Journalism

Pranay Inbaraj

4:00

Marten Blankesteijn (Founder & CEO of Blendle), Greg Dybec (Managing Editor of Elite Daily), and Stefan Betzold (Managing Director of Bild Digital) are interviewed in the TOA15 Studio by Markus Hohmeier (Director of Publishing & Marketing, The European).

4:03

Creative director at DPG Media. Agent of @maaikheid

4:04

https://twitter.com/blankesteijn?lang=en

Markus Hohmeier is the Head of Content Marketing at Axel Springer Corporate Solutions. Additionally, Markus Hohmeier has had 1 past job as the Director of Publishing and Marketing at THE EUROPEAN MAGAZINE.

4:07

"Our industry is under fire and we have decreased our revenue strips from print and fierce competition online- are we doomed?" asks Markus.

4:08

Stefan: "No, we are not doomed but we are facing the same or similar challenges the music industry did 10-15 years ago with the transformation from cd and physical sales to digital".

4:09

Marten likes the comparison to the music industry. He says, "10-15 years ago people said that young people would never pay for music again and I thought they were right because I was downloading everything for free."

4:11

Greg responds to that by saying, "NO, I think working for a millennial-focused publication where our content is based on constant evolution and adaptation is good. I think that with new tech things like periscope Snapchat it just opens doors to tell stories."

4:13

Stefan says, In the music industry, revenues are growing again, even if it is after being under fire.
"We need to learn from their experiences and learn from it, make profits.
We need to transform even faster than they did so that is why we should focus on the transformation from print to new media based on new platforms enabled through new technology." Using new opportunities helps in growing the business.

4:14

Marten thinks good journalism exists but since it is published in print no one reads it.

4:16

'Marten asks Stefan about Bild's offer for BildPlus, "You have this offer 'Bild plus, with a paywall with a lot of videos behind it". "What are Stefan's insights on videos?

4:18

Marten talks about how important videos are for Elite daily, to which Greg says, videos are huge almost daily, he thinks it's going to be big for a lot of publishers, not even just our direct competitors but all across the market.

4:19

Stefan says, "We produce and do license for Bundesliga for example-
We also open them for the free users starting on Monday because of the advertising revenue case behind them".

4:21

"In the business side, a video is imp as it gives their editorial team a great space for storytelling, transport the emotions,
Gives better opportunity to live to broadcast, it is a very important storytelling tool for us" says Stefan.

4:22

"Videos and existing content create a true multimedia experience as well as create a new product entirely.", says Greg.

4:24

"Bild just started instant articles, they want to bring the content to the audience wherever they are be it a tv, mobile or a desktop.
A big proportion of our audience is using Facebook and we must make a seamless user experience". It also provides an opportunity to get creative with how we present the content, says Stefan.

4:26

That's all for the discussion and thank you all for following the live blog right from here!

4:27

You can purchase Greg's book at the link given below

4:28

https://www.amazon.com/Art-Living-Other-Peoples-Lives/dp/076245993X?ie...

4:29

You can also follow them their Twitter

https://twitter.com/gregdybec?lang=en

https://twitter.com/stefanhh

https://twitter.com/blankesteijn?lang=en

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