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How Technology Changed Journalism
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Devanshi
4:00
LIVE: Discussion on How Tech Changed Journalism
Speakers:
Marten Blankesteijn (Founder & CEO of Blendle)
Greg Dybec (Managing Editor of Elite Daily)
Stefan Betzold (Managing Director of Bild Digital)

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4:04
This event is being hosted at the TOA15 Studio. Markus Hohmeier, Director of Publishing & Marketing at The European is taking the interview.
4:06
Stefan Betzold says that when it comes to revenue, journalism is not doomed at all. He talks about how the music industry went through something similar a few years ago. We should learn from their mistakes!
4:07
Stefan Bezold: Media should also work on themselves by navigating new technologies.
4:08
Greg Dybec: Video is a new way to tell stories and has a large revenue model. Videos, documentary, sketches are some of the many methods of storytelling.
4:09
4:10
Stefan Betzold on videos: Videos are very important for live broadcasting and interactivity. We do not put all our videos under a paywall but only exclusive content.
4:12
Greg Dybec highlights Snapchat and Tumblr: On a very basic level, we're using Snapchat to explore the cultural aspect. We can produce new types of content through live streaming and experimenting with things like Tumblr.
4:14
Stefan Betzold on Facebook: A lot of our audience is sitting on FB so we are experimenting with articles that can include all types of multimedia elements. Articles have been an interesting platform for them.
4:15
4:17
Marten Blankesteijn on payment model: 10-15 year's ago the young people would never pay for music and thinks they were right because I too downloaded music for free. And now everyone is paying Spotify for music. Similarly in journalism, we are at the same pace.
4:18
Marten Blankesteijn: There is great journalism but print won't be able to engage the young audience unless it's made available online on I-pads or other platforms at relatively economic and cost-efficient means.
4:20
Greg Dybec : "I am more inspired by the innovation. I am not much of a tech person and more of a content creator. He is inspired by the creative mindset."
4:21
Will digital media mean the death of print media?
Yes (0% | 0 votes)
 
No (0% | 0 votes)
 
Total Votes: 0
4:22
Marten Blankesteijn: It is important to engage the audience and comprehend their desires!
4:26
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