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Lecture on Social Journalism
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Jyoti Kalash
4:22
Hello and welcome to the lecture on social journalism by Jeff Jarvis.
4:25
Jeff Jarvis is a world-renowned leader in the development of online news, blogging, the investigation of new business models for news, and the teaching of entrepreneurial journalism. He is the Director of the Tow-Knight Center for Entrepreneurial Journalism and the Leonard Tow Professor of Journalism Innovation at the Craig Newmark Graduate School of Journalism, City University of New York.
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Besides having written many influential books, he writes a popular blog BuzzMachine and co-hosts This Week in Google, a live-streamed podcast show on the TWiT Network.
4:32
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Devadas Rajaram, Professor at the Asian College of Journalism, introduces Jeff Jarvis. He says, "Jeff is known to be a very influential person in journalism and has been a voice of change for a long time."
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"He has been consulting for Guardian and New York Times. We are honoured to have you here, Jeff," says Rajaram.
"He was named one of the most influential persons in journalism in Davos," shares Rajaram.
4:37
Jeff Jarvis greets the students of ACJ and expresses interest in visiting India. He says, "As soon as Dev asked me to talk about social journalism, I was up for it."
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"I wrote about new relationship strategy for news," Jarvis shares how he started teaching social journalism in his college.
"People tend to think social journalism is social media, but it isn't," Jarvis clarifies.
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Jarvis explains that the essence of social journalism "is to view it as a service, not as a product".
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He rues that journalists tend to think that we are making a product out of printing news.
He describes his vision: "We reimagine journalism as a service."
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"Content fills things, services accomplish things," Jarvis asserts.
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Jarvis states: "We have to help people do what they want to do; it means we have to listen to them."
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He shares what the course at his college entails, "We find a community and observe and write about that community at Newmark."
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He states that at the Craig Newmark Graduate School of Journalism, CUNY, they "spend time, understand and reflect on the needs of those communities".
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Jarvis elaborates, "Journalism can take many different forms - it can be stories, plays."
Jarvis talks about the relevance of design thinking in social journalism.
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He says, "We teach design thinking, but it is a useful way to think about that. You observe and listen to the communities."
"I believe in qualitative listening to understand their needs," he shares.
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He explains the next stages of applying design thinking to journalism.
Jarvis shares, "Then you come up with and brainstorm for ideas to help those communities."
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He imparts the lessons he learnt from his experience.
Jarvis says: "In all this, I have learned a lot from my students."
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"First, It helped me redefine journalism, to convene communities into productive conversations," Jarvis elaborates.
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He lays out the primary goal of journalism. "We need to help improve public conversations. What is happening in society is that we are learning to communicate again," remarks Jarvis.
He emphasises, "The primacy of conversations in important to me."
Do you agree with the notion that journalists should first listen to communities before forming ideas on what to report?
Yes (93.8% | 15 votes)
 
No (6.2% | 1 vote)
 
Total Votes: 16
Jarvis shares a key insight: "Journalism doesn't inform conversation, as it is informed by conversation."
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But, he ponders, "The internet is not perfect with this. I think we are in very early days."
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Jarvis shares that another lesson he learnt was to differentiate between internally focused versus externally focused journalism.
"We must also focus on internal needs of the community too, instead of just writing about seemingly external problems," asserts Jarvis.
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Jarvis motivates ACJ students by sharing what his college students have achieved. He says, "My students decided to stay with the community, and made good relationships with the community heads and helped them solve problems."
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"The community leaders thanked the students to have stayed and empathised, and not just to have taken their story," he highlights.
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