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Newslaundry- Reuters
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Peuli Bakshi
5:23
Rasmus said, "With the spread of mobile network regional media media is rising throughout the world but regional media is struggling due to less advertisement".
What's the point of opinion journalism in the digital age?
https://open.spotify.com/episode/2AFjMjyOR2GE3hoinJRUCT
He added that the regional and local newspaper structure will tremendously come under pressure from the govt side.
5:24
Dhaniya said, “I think the growth of regional media should not be only about newspapers.”
5:25
As per her, television is extremely active on social media. “They have adapted to social media,” she added.
5:26
She mentioned Malayalam Manorama as being one of the front runners as they went digital quickly. She said, “There are not many independent regional sites.”
Dhaniya believes television has adapted and grown better than newspapers.
5:27
Supriya said, "Lalan Talk in Hindi speaking states is a crative platform to reach more regional audience."
" More such platforms creative and innovative are sprouting up in regional media, at present", she added.
5:28
Rasmus talked about subscription model in India being very challenging.
5:30
Regarding subscription, Manisha said that news consumers reaction in India leads towards news subscriptions and asked if it is the only way for the quality news.
How do people think about the financing of the commercial news media?
Sashi Kumar said that with the access of smartphones and digital revolution it is making the growth of regional media.
5:31
As per Rasmus, television was developed in India very uniquely with very low rates and lots of content is free to consume and will be there in future.
She added, not all news media is going behind the paywall.
5:32
He contined by saying that advertisement revenue will be relevant, but news media houses need to take risks and must be beyond the transactional way doing.
5:33
Advertisement people have many more options to go like Facebook and there is a willing minority who is ready to pay for the news, said he.
He added, "There are people who are ready based on the news that is based on values, but it will be a minority."
5:34
Manisha mentioned The Scroll's experience during Covid, and how it affected advertisements.
5:35
Supriya said, "More people started subscribing to news channels way back in 2018,based on the kind of insightful and investigative news reporting that they are getting from the channels."
5:36
Dhaniya expressed two concerns. She said, "I still believe only a small pool of people want to contribute to journalism. That small pool has to be increased. If it is not increased, we might see a fatigue in people."
She talked about many people writing to her so that all of them chould come together.
5:37
Supriya said, "More subscribers requested for less subscription fee, they are paying for the real journalism and they have respect for some meaningful work thats being done by our channel"
"Providing viewers an ad free experience in news platforms, gave them a space to enjoy the news which really makes sense and it retained value of journalism," she added.
5:39
As per Manisha, news laundry is one of the first news subscriptions platform. She said that, news laundry sustained in Corona too and people don't understand why reporting costs so much - journalist travel all around they stay, travel eat, and everything needs to be paid - smaller independent news outlets sustain more.
5:40
Sashi Kumar said that news subscription is not rosy but it can become optimistic.
How and Why consumers access news on social media? https://open.spotify.com/episode/6fiOhPZWDuYElfn7mub1dE?si=GZ8eMDtyRxq...
5:42
Rasmus mentioned New York Times being a good and unique example of it.
Rasmus said, "many traditional legacy news everywhere in the Netherlands to France have their digital and it's not working for Guardian."
Reuters Institute for the Study of Journalism
 
5:44
That's all for today. Thank you for joining in.
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