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Panel Discussion Reuters Institute's Digital News Report 2021
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Gunjan Rajput
5:31
Dhanya Rajendran chimes in saying that wants to disagree with Rasmus, and the growth of regional newspapers shouldn’t be different from the news channels. When elections came, these channels started to adopt to social media. The audience also starts seeing it, the regional news on YouTube that people see is much more than English Regional views might not be much in newspapers. But a regional language has a big scope and impact on digital and TV.
5:32
Manisha Pande raises a question "In India what is people’s attitude towards subscription?"
5:35
Rasmus Kleis Nielsen responds that its a challenge in India, he talks about how the television media in India is globally low. He finds it essential to make subscription model work in India. "Subscription is important for news organisations, If advertisements don’t work, a subscription will have to", says Rasmus. He calls it a source of revenue, as to convenience for people to pay for the subscription which Will help the media foundation to grow. It’s hard in India, but necessary!
5:36
He also talks about the minorities of people who are not able to buy the subscription in India.
5:37
Supriya Sharma brings out the scroll’s experience, and Scroll started subscription way back in 2018," We were asking them to support our journalism but at the same time, ad less reading. But we realised that the subscription amount was very less for us, they said they valued our writing much more."
5:38
Manisha Pande questions whether is subscription a sustainable model.
5:39
Supriya Sharma responds "In 2019, we broke major investigative journalism and journalism and archives. And that raised the support that our readers gave financially "
5:40
Dhanya Rajendran adds "We started membership very recently, but as Supriya said, it took time to subscribe but they were happy to pay for news they appreciated"
She says "but there are two problems, There is only a small pool that is ready to pay and subscribe. More people have to join this pool, where they believe that they have to help the news organisation"
5:43
Manisha Pande says that news laundry is quite new, but news laundry is the oldest form of portraying the news
5:44
5:45
Manisha also adds, "After the pandemic, people have understood the importance of news that does not have an influence of ads. In general, People don’t understand why journalism costs money. But now after the pandemic, they have started making sense of it. If we are scared of less ad revenue, we can’t be free in reporting, And for us to be free in reporting we need money through subscription
She adds that the reader needs to pay for the news.
5:47
Now Manisha asks for Shashi Kumar's opinion on subscription
5:48
Shashi Kumar responds that he is optimistic about subscriptions, giving an example of the Hindu advertising model. He talked about brand loyalty in the channel doesn't exist anymore.  For an average Indian subscription is not available. Talked about the Democracy of the media 
He is not clear about subscription model affects media and is still confused about that
Rasmus Kleis Nielsen gives the  example of the Newyork times which is a good example of the subscription model 
The value of guardians came from this model having the benefit of trust from the audience. The range of the model in future will work for everyone and the revolution will help the future of journalism
5:51
Do you agree digital and subscription based media more credible?
No (0% | 0 votes)
 
Yes (0% | 0 votes)
 
Total Votes: 0
5:53
That's a wrap! Thank you for joining in.
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