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India Digital News Report - Reuters Institute for Study in Journalism
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Bhuvan Gupta
5:42
Hello and welcome to the India Digital News Report by the Reuters Institute for Study in Journalism. The event commences at Asian College of Journalism, Chennai.
5:45
Rasmus Kleis (Director, Reuters Institute): If you want to help a journalist, you need to know how users engage and think about journalism.
5:53
Rasmus Kleis: India is heavily dependent on mobile phones for news consumption. More than other significant markets of the world.
5:54
RK: 52% of India uses Facebook, Twitter and Instagram to get their news, while it is only 4% in the USA.
5:55
RK: 55% of our respondents feel that they might land in trouble if they share their views on social media.
5:56
RK: There is an overlap in the use of social networks and messaging apps for news.
5:57
5:59
6:00
RK: There is a high level of concern about whether the news we come across online is real or fake.
52% of the respondents in India use Facebook to procure news, in a tie with WhatsApp. However, many people resist expressing their political views on social media. Rasmus states how India is guided by the news delivered on social media platforms.
6:01
6:02
About 45% of the users trust news in search, across India. The lowest trust is put on the news in social media, which is less than half: 34%.
6:04
India Digital News Report
Trust news overall (13.6% | 3 votes)
 
Trust news I use (68.2% | 15 votes)
 
Trust news in search (9.1% | 2 votes)
 
Trust news in social (9.1% | 2 votes)
 
Total Votes: 22
6:08
RK: Indian people show a higher tendency of trusting social media as a source for news, when compared to other countries.
6:11
RK: We are in an unfinished revolution. We also need to take into account the generational differences. While it is clear that print and TV are important, when you look at people under 35 today, 56% percent now access news through social media platforms.
6:16
6:18
The panel discussion on India Digital News Report kick-starts at Asian College of Journalism, with Mr. Sashi Kumar (who will be moderating the discussion) giving the introductory views.
6:20
RK: We decided to include the names of the media outlets, in terms of their reach.
6:21
N. Ram: I think this is a good survey with a sound methodology and questionnaire.
6:22
NR: We believed that journalism in India was not changing not at the speed of light but the speed of sound.
NR: It may represent the larger media market, and has its insights in line.
6:24
NR: Smartphones are transforming our democracy in real time.
NR: The only thing about TV is that it is not clear whether we are talking about entertainment or news.
6:25
NR: What has happened in mature media markets is now happening in India too, and the Indian media is robust enough to deal with it. But today, that is not the case.
NR: The English language news consumers are quite less. The coverage of print instead is much wider.
6:26
Sashi Kumar on the evolution of New Media: It is not only freewheeling but it is more of a free fall. We don't really know where we are headed.
6:28
6:29
CP Chandrashekhar: We find certain news in social media that is particularly trust-worthy, and certain news that isn't. People and journalists trust this news sometimes, and this is largely reflective of the increase in the concentration of advertising, as they decide the news distribution.
6:31
CP: Those who decide to put the money might end up not getting either advertising or leadership.
6:32
Krishna Prasad: It's good to see an academic input on something so important. There's a dearth of academic research on the same and J-Schools have not done enough to take over these gaps.
6:33
KP: This quest for younger readers is an ongoing project. It has gone on for a long time now. I am curious to know what was the journalism that the respondents responded to? Was it memes? Graphics? Pappu and Chowkidaar news? Or did they really read the news?
KP: The manner in which mobile journalism has exploded is disturbing. There is a parallel regression in longform news.
6:36
KP: Frothy, frivolous, tiny and snappy. That is where the news is headed. I'm deeply worried about Facebook's monopoly.
It's nearly a 100% monopoly in the way people are accessing news.
6:37
KP: With people going through stories through search or social media, I'm concerned about the relevance of the home page.
6:39
RK: The attack on national security in America, the Panama papers, the #MeToo movement all indicate that we are living in a golden age of information. We are seeing great investigative journalism. I am very hopeful.
6:41
RK: While trust is important and good, it is not always a priority. It is necessary for newspapers to build a habit of establishing why they should be read.
6:46
SK: Politics is directly moving into social media. The world leaders are directly addressing the citizens. This shift is here to stay, and how journalism would cope with that is a big challenge.
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