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Innovations in Storytelling
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Sakshi Sinha
4:47
4:48
Hello and welcome to a panel discussion on 'Innovations in Storytelling', featuring Elise Hu, technology and culture reporter at NPR; Douglas McGray, editor-in-chief of Pop-Up Magazine; Kara Oehler, co-founder and editor-in-chief of Zeega; and Joe Sexton, senior editor at ProPublica. Moderated by Dorothy Wickenden, NF '89, executive editor of The New Yorker, and introduced by Tim Golden, NF '96.
5:01
On a rather humorous note, Joe Sexton initiated the panel discussion by recalling how someone told him about an institution where there are numerous rules which don't exist. That's what led him to name Snowfall, a place where people break the rules that may or may not exist.
5:02
5:03
Joe: “Breaking the typical rules, we began creating stories innovatively, and the ultimate fun part of it is that at the end they are news stories”.
5:11
In response to a question about getting distracted while reading, Joe says that we can only provide something different and have them experience it, hoping they don't get distracted.
5:15
Joe Sexton on how The New York Times built "Snow Fall"
5:21
Douglas McGray, the creative editor of ‘Pop-up Magazine’, aims to bring together a multitude of media platforms that the magazine’s niche audience can experience. He adds that ‘Pop-up Magazine’ was largely inspired by traditional Pop-up books, and strives to serve what people want to see.
5:26
In response to a follow-up question, McGray says that the buzz around the bi-annual magazine does not bother him. “We don’t want to make a decision in a hurry. We want people to see something new and make the idea of reporting as easy as going out for dinner, while retaining a sense of specialness”, he adds.
5:29
Pop-Up Magazine : NYC
5:30
What do you still prefer?
Print Media (100% | 1 vote)
 
Digital Media (0% | 0 votes)
 
Total Votes: 1
5:38
Talking about the genesis of ‘Zeega’,the magazine she co-founded, Kara Oehler says “It all started with the idea of trying to combine the material on the web that people have added themselves, with what we create. Ultimately, it helps news come more alive!”.
5:39
At this point, Dorothy screens a New Yorker story. She remarks that readers love to be involved. “The new way of storytelling helps readers enjoy the story at leisure”, she says.
ZEEGA - HISTORY - Jesse Shapins & Kara Oehler
5:44
Further, Oehler moves to talk about how the younger generation consumes media very differently.
5:46
In response to Oehler’s statement, Elisa adds, "One notion we have done away with, is that old viewers or young viewers will come to us ..we go to the platforms where they already are".
5:48
How Is Social Media Changing Journalism?
5:56
McGray the comments on book tours these days, saying “how disappointing has it turned out to be. There’s a small sad crowd, the same crowd but a different author! To engage new and young people one should understand what's new”.
Oehler further elaborates saying, “The media have figured out that people click on beautiful content, therefore they try and push it to the top”.
5:57
What's your favorite social media platform?
Instagram (0% | 0 votes)
 
Twitter (0% | 0 votes)
 
Facebook (0% | 0 votes)
 
Total Votes: 0
6:00
In an attempt to further encourage the audience, Joe sums up the panel discussion saying, “I looked for a person with a good number of followers on Twitter, and sent across the trailer of 'Snowfall' - a 17,000 word story. That's how it mustered a huge number of viewers”.
6:01
Immersive Journalism: Putting the audience in the story
That's a wrap on this panel discussion. Thank you so much for tuning in.
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