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Panel Discussion on "The Impact of Digital Media on Individuals, Organizations, and Society"
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Shweta Dabholkar
2:52
2:56
Hello and welcome to a panel discussion on “The Impact of Digital Media on Individuals, Organizations, and Society,” held at the Columbia University, School of Professional Studies. The panelists are Carla Wilke, Steven Latasa-Nicks, Erin Thorpe, Javier Cortes, George Creppy and Reshan Richards.
2:59
Barbara McGloin, Associate Director of Career Development with the Career Design Lab, introduces the panel discussion on “The Impact of Digital Media on Individuals, Organizations, and Society”.
3:02
Dr. J.D. Schramm, Senior Lecturer and Faculty Director of Career Design Lab in San Francisco, is the panel moderator at the Columbia University, School of Professional Studies.
3:06
He emphasizes, keeping the discussion a conversation so that people can hear the professionals who will share their insights around the disruption happening in so many different fields because of the rise of digital media.
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Dr. Schramm says he will ask a few questions to the panel and then turn it over to the audience so that they can do the same. He insists that the panel has little information about what will happen, as he likes to keep things interesting.
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The first question is for Carla Wilke, Chief Strategy and Integration Officer at Taylor. Schramm asks why she’s here and what is unique about her career that sets her up to be an expert on a panel in digital media.
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Dr. Schramm: “When you talk of digital media, how do you define it? In 1996, there was only 1% of information on digital media and in 2007, over 94% was available digitally. What are the hallmarks in digital media as you define it?”
3:17 
Digital media and your mind
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Erin Thorpe, Expert in Digital Media at Bain & Company, answers that in the United States, there is a break between creative agencies and digital agencies. Digital media is very varied and in any form, so any channel can be used to communicate. She adds that big media companies are making the social media landscape.
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“What are some of the trends, draws and advantages to working in digital media?” asks Dr. Schramm.
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Carla Wilke responds that it is one of the most creative outlets and that a lot of agency folks are moving into companies. She cites the example of IBM. “Digital media can open the door to any sector you are interested in these days,” remarks Wilke.
3:25
Do you use social media regularly?
Yes (0% | 0 votes)
 
No (0% | 0 votes)
 
Total Votes: 0
3:29
Steven Latasa-Nicks, CEO of the e-commerce website Slide Shop that sells digital marketing assets, points out that his perspective for today will be informed much like Carla’s, with a career that's a little bit varied. He shares his experience in management consulting and at a big organization. Now, his company is trying to really disrupt the more traditional markets in the same way Squarespace and Wix have disrupted what's on the web development side, but more on the marketing side.
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Social media and well being
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George Creppy, Communications Executive in Global Risk Management at Bank of America answers the first question, "Back in time, we used to send out memos when I was in communication when we were doing desk drops. Now we need to think about tweeting and socialization and larger institutions. I am texting friends and not necessarily thinking about all that needs to be done. It's exhilarating and ever-changing and we would love more people with skills.”
3:36
Reshan Richards, CEO and Co-founder of a small software company in the US, says his angle on communication and digital is that his academic work and his company which spawned from it are focused on how emerging technologies, especially those which allow people to be more visual and mediate distance in time, can be used to support or amplify the type of connection that one might have with the person sitting in person with somebody but separated by distance.
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“We may make a digital whiteboard platform, but it’s focused on the kind of human intimate closeness of building and sharing ideas,” says Reshan Richards.
Reshan Richards Tedx, "Assessment "
3:38
Do you care about the likes and comments in your social media profile?
Duh, Yes (0% | 0 votes)
 
No (0% | 0 votes)
 
Total Votes: 0
3:40
Carla Wilke concludes that one could get involved in things that may not work out quickly. She notes that one of the most sought after attributes in digital marketing is data, good data and translating it to something compelling. Her advice is to speak to as many people as one can, and intern in as many places as one can.
"Give yourself some time. Every employee wants to know they are getting returns on their investment," she ends.
3:42
That wraps up this insightful panel discussion for today. Thank you for tuning in!
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