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Panel Discussion: The Impact of Digital Media on Individuals, Organizations, and Society
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Sujan
2:50
Good afternoon. Welcome to a panel discussion on The Impact of Digital Media on Individuals, Organizations, and Society.

We have Mr. JD Schramm, Senior Lecturor & Faculty director, Career design lab, Sanfransisco, Colombia SPS as Moderator.

The panelists are: Carla Wilke, Chief of Strategy and Communication Officer, Taylor; Steven Latasa-Nicks, CEO, Slideshop.com; Erin Thorpe, Expert, Digital Media, Bain & Company; Javier Cortes, Studio Director for Brand; Gensler George Creppy, Communications Executive for Global Risk Management, Bank of America and Rishan Richards.
2:58
Barbara McGloin welcomes the panelists.
3:00
Barbara McGloin introduces the moderator: JD Schramm, Senior Lecturer, Faculty Director, Career Design Lab, San Fransisco, Colombia SPS.
3:03
JD Schramm begins the discussion by asking, "what about your career that sets you up to be an expert on the planet in digital media?"
3:06
Steven Latasa, introduces himself as the CEO of an e-commerce website that sells digital marketing assets.
3:07
Latasa adds that he and his company are trying to disrupt marketing and that is the perspective he is bringing to the panel today.
3:10
Javier says, his firm that has over 6000 employees over 48 cities across the world is observing three significant trends-
1. Adoption of the driver less car
2. Co-working
3. Retail being redefined according to customer experiences.
3:11
George Creppy states that, he and his team are responsible for media relationship and that his designation is that of the chief risk officer.
3:12
I am fascinated by interactions on social media and what it is doing to society, he mentions.
3:14
Panelist Reshan speaks on the angle of digital communication. "My company focuses on how people can use digital communications to support or amplify the connection between people located away from each other," he says.

"Digital whiteboard platform are aimed at sharing ideas in a more visual and an intimate manner. It started with education but has expanded into other areas," he describes.
3:15
Schramm asks to Erin, "When we use the phrase 'digital media', how do you define it?"
3:17
He adds, "In 1986, less than 1% of our information was available digitally. In 2007, over 94% of our information was available digitally. Nothing has been as disruptive as digital media. How do you see that?"
3:19
"Media agencies and creative agencies - there is a difference that people associate with. Digital media is media that people consume as social media at all. There's media companies including news media and broadcast,"  Erin replies.
3:20
Schramm asks Carla, "What have you seen digital media and careers in digital media? What are some of the drawbacks and advantages of working in the digital media?"
3:22
"One of the most creative outlets that there are (present today) is digital media. Anyone with digital media experience can open a door to any company. There is significant change in market place too,"
Carla answers.
Creative studios are working with hundreds of content creators. Digital media opens a door to any sector that you're interested in these days, she adds.
3:24
Steven chips in by saying, "Creepy adds saying time is important, considering that they need to get to twitter and emails quickly. But Sharing and consuming info are different."
3:25
Reshan is constantly focusing on how people's relation with media is self sharing. To take their daily communication practices into organisations, that would reflect in the industry, as the companies are forced to follow the people.
3:26
"I definitely feel there is a generational advantages to people who are entering as digital natives. The new generation brings in new mindset that more traditional organisations struggle to adapt to," Schramm chips in.
3:28
Javier Jeremy thinks that culture of everything is everywhere and the idea of a single use space is basically obsolete. The spaces are being constructed according to the needs of the clients and the line between work and life is completely obliterated, he feels.
3:30
Agreeing with Javier, Scramm adds to the point saying, "Empowering users with a greater sense of choice about how to spend their time and what do in digital spaces which was absent previously."
3:42
Do you think social media is the most powerful form of media in today's day?
Yes (0% | 0 votes)
 
No (0% | 0 votes)
 
Total Votes: 0
3:54
Latasa talks about the impact of social media. He thinks that if social media is used in the right way, it acts as a powerful tool and places the opportunity to everyone, not just to powerful and big companies.
Latasa adds that, having access to technology has a great advantage. He jokes about how we can be sure that many doesn't pay attention, as they are using other technologies too.
In the end, Schramm asks about new horizons in digital marketing spaces. He compares with retail stores.
3:55
3:56
Schramm echoes Latasa's words saying, "Trillion dollar prize that can figure out precise personal customization in the retail is coming so right now in a website there's always a personalization to ones previous purchases, now if you walk into a retail store, a similar facility is being given to the customers"
3:57
Javier ends with saying, "Culture of everything, everywhere and the idea of a single use space is basically obsolete, the spaces are being constructed according to the needs of the clients and the line between work and life is completely obliterated."
This brings us to the end of today's discussion. Thank you for joining us.
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