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Panel Discussion : Think like an Entrepreneur
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Jayashree Apollo
12:33
Hello and welcome to panel discussion on Think Like an Entrepreneur. The panelists are: David Bloom, CEO, Ordr.in; Joe Bondi, CTO & Co-Founder, RunKeeper; Liz Crawford, CTO, Birchbox
12:36
Devon Biondi, the host kickstarts the discussion with the question "Do you think there's a shift in technology or consumer behavior that has really allowed your business to start growing and succeed?"
12:39
Tobias Peggs, CEO Aviary says, "There has been an explosion in mobile photos, no surprises there! The global population, as a whole, took 500 billion pictures this year, out of which, 50% were on a mobile phone. It is interesting to note that these are not just portraits and landscapes but they're using these pictures as a means of communication.
If you are on a messaging app, then again you are not just going tap out a thousand words, you will probably attach a selfie and add a sticker to that."
12:50
Do you buy a phone mostly based on it's camera quality?
Yes (0% | 0 votes)
 
No (0% | 0 votes)
 
Total Votes: 0
12:51
David Bloom, the CEO Ordr.in adds, "I think we are taking macro trends. Greater interest in API's and awareness from sort of publisher community but it many respects still don't understand what we do because the consumer experience and merchant have formed around customers and merchants. A lot of very technological trends that are enabling creative uses for API and there are. Lot customers trends."
12:53
Tobias Peggs continues, "These developers want to develop photo editing and curation in their apps and services. It was really satisfying that demand was the driver for the first instance of the Avery set of SDKs and APIs."
12:55
Joe Bondi CTO & Co founder, Run Keeper pitches in, "Initially for RunKeeper it has been a few different ways culturally and technology. To know more about themselves and stay fit."
12:57
12:59
Liz Crawford, CTO, Birchbox chips in, "Birchbox is really working with the trend of people increasingly shopping online. The challenging thing in the beauty space is that it's reasonably easy to replenish when you're shopping online but when you're looking at buying a product that you've never bough before typically one would like to touch it, smell it, put it on themselves and see how they like it. This is where our subscription services come in which helps you learn about whole new categories of products but also helps you sort of touch, feel, try these products in a sample size version. This way we're ACTUALLY HELPING people buy beauty online. This comes in extremely handy in smaller places, where, unlike New York, there are not many stores or products to pick and choose from. From a technical perspective, these trends have provided and easier access to open source e-commerce system and from a business perspective, you can use a 3PL pretty easily so that actually helps you scale your business."
1:01
1:02
Host - "Do you guys have starts lying around for food, selfies, photos of dogs and babies for mobile app?"
Tobias - "Yeah, in that order really, 1, 2, 3, 4. Sometimes, dogs, on the west coast it's mostly dogs."
1:03
David answers when host asks whether API will become developer and reduce time to market, "In my opinion API is often thought as cool thing to do. We treat our API and other tools as products and business. We invest and care for it. Looking for ways to look to it. And we're successful!"
1:04
Joe excitedly says, "Definitely the demand has to be there it is building like API itself. Totally get API to get to next level seriously."
1:05
David adds on to Joe by saying he would also like to add the need to know as a company what you're doing and everyone needs to know as a company. "We need an API and they assign a task force to do it. Task force spends a fortune doing it but the rest of the company does not know what is going on. Nobody knows how to assist people on the project and year end comes around and bonuses is divided because they worried its going to cannibalize some other pieces of business. API is your business and treat it accordingly. Big or small!"
1:10
1:11
Tobias, shares how his own experience with his first app, One Riot and then Aviary has taught him that if you build a mobile app which is useful and it meets a pre-existing demand, customers will come but if it doesn't mean anything to the customers that can be very, very expensive to you. He also echoes Joe's point and insists that you have to lean in and provide the support and evangelism and cultivate a developer community to kick-start the company.
1:14
1:17
This brings to the end of discussion. Thank you for joining.
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