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Post-Covid Journalism
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Rucha limaye
4:30
Hello all and welcome to this special lecture on ‘Post-Covid Journalism’ by Dr. Carrie Brown, Director, Social journalism at CUNY Graduate School Of Journalism, New York. 
4:33
Carrie Brown was named the National Educator of the Year and is a pioneer in mobile journalism education.
4:39
"This is a moment where journalism is being changed to be responsive to communities, that change is happening now, with external social pressures," says Brown .
4:43
Brown asserts that bump in digital traffic during lockdown has faded after April and has caused screen fatigue.
4:46
She adds that engagement in journalism is critical to remedy and some of the flaws of traditional journalism. "We are not as responsive to many communities. We are very extractive in the way we relate to people. Economic perspectives, listening strategies create relevant journalism and people want to pay for this more often," says Brown.
4:48
4:52
Brown says, "Media is going in two directions. New York Times and other national organisations are doing great. There will be many more smaller prospering. The ones in the middle struggle, as they lack in engagement strategies, don't rely on ads. Attract people who are fans of your product, shareable content."
4:55
She emphasises on skill sets for journalists and series of questions to drill down what people want from journalists. "Understanding gaps in information and participation in political process is to be understood," said Brown.
4:58
Brown asserts that media in Detroit operates by text messages for low income audience who do not have internet focus on granular house related issues. She says, "They addressed domestic issues like where to get tested, what to do if you are evicted and several other stories."
5:02
Will the impact of COVID-19 result in the emergence of more digital storytelling outelts?
Yes (90% | 9 votes)
 
No (0% | 0 votes)
 
Maybe (10% | 1 vote)
 
Total Votes: 10
5:03
When asked about health journalism, she says, "There is a huge demand. We need strategies like how to get across information about health."
5:06
She speaks about journalists overcoming capitalist models and says, "You need to figure out a profit model to sustain. J Rosen says that every model has pros and cons. It is a constant frustration for many journalists to choose loyalties. Membership models help delve into relevance rather than growth. You develop a community that appreciates good journalism."
5:07
5:10
Brown elaborates: "When we talk about the internally focused journalism, external focused journalism cannot be excluded. We talk about both, about things that affect the larger audience like public policies. The more we understand how the issues of some communities connect with the issues of the larger community, the more comprehensive journalism is created."
Carrie emphasises on individuality in journalism adding that she "does'nt have a precise recipe" that can work in every marginalised community. "You have to find out what works out in a particular community." asserts Brown.
5:11
5:14
How crucial a role does social media play for a present-day journalist?
Major (87.5% | 7 votes)
 
Minor (0% | 0 votes)
 
Moderate (12.5% | 1 vote)
 
Total Votes: 8
"There has been a significant surge in news consumption as there is more time in a pandemic to consume news, podcasts," says Brown.
She adds that lately the news has been overwhelming for people because of the overdose of bad news, hence it's the duty of journalists to find specific solutions to problems.
5:18
Eaborating on social journalism, she says, "It's really very interchangeable with the term engage. You are really putting the audience at the center of everything. You are doing more of a service to communities and need reposting skills to meet the needs of the communities."
She further emphasises on the need to participate in community work. "You need to see what kind of voices are being heard in your coverage. Social media is crucial for social journalism," she says.
5:21
5:24
Brown says that the USA has a lack of diversity in the newsroom and "diversity has always been the core of social journalism". She adds, "We have always been pointing out some of the limitations but lately, newsroom are understanding that maintaining diversity is not only important but also imperative. This is a base level issue in journalism and we can be a part of the pressure that promotes diversity."
5:26
Brown asserts that exercises were conducted at her university to identify and analyse how their identities will affect their journalism. "It's important to study this because if we do not then it's almost more dangerous to do something for other communities because it gets tokenized at times, hence, we have to be really cautious." says Brown.
5:27
5:30
Brown emphasises on the importance of social journalism. She asserts, "There are a lot of non-traditional things that social journalists can do like bringing different communities together."
5:32
5:35
"Journalists are really learning on how to spread the verification skills and how to debunk fake news. They are becoming more and more equipped," Brown says.
5:36
That brings the session to a close. Thank You for being with us.
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