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Special lecture on "Social Storytelling" by Yusuf Omar
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Ashutosh S Patki
7:56
Special lecture on "Social Storytelling" by Yusuf Omar at Asian College of Journalism, Chennai
8:03
Welcome to the special lecture on "Social Storytelling" by Yusuf Omar.
Yusuf Omar is a multi-award winning journalist and Co-founder of Hashtag Our Stories, a TEDx speaker and former CNN Senior Social Media Reporter on Snapchat. Previously the Mobile Editor at the Hindustan Times in India, he empowered 750 journalists to tell stories with the phones.
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He has been a foreign correspondent with just his phone since 2010 and covered the Syrian civil war. At Hashtag Our Stories, he’s empowering mobile video storytelling communities around the world.
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Yusuf's journey began in South Africa. He says that when he began, he had to do shooting, editing, everything alone.
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Yusuf believes that big media agencies do not speak with people at roots and that is why they failed to predict important things like Trump's win and Brexit.
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Yusuf tells that 'Hashtag Our Stories' started for reaching such communities which are at the root.
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Yusuf thinks that lot of young people in India still prefer joining traditional media houses. He adds, "You can either join the old companies or build new one".
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Yusuf says that here is always risk of political dynamics and anachronistic style in traditional media houses.
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Yusuf believes that India is perfect place for camera based revolution.
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Yusuf suggests that when people are building strategies for new median landscapes, they should not create them based on past or present consumption calculations.
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Yusuf tells that world is moving towards augmented virtual media landscape.
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Yusuf thinks that future of digital media will be more personalized and segmented. It will entail having different segments to cater different type of audience.
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Yusuf believes that India needs a free press to hold power to account.
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Are budding journalist in India interested in starting their own news agencies?
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Not really (0% | 0 votes)
 
Total Votes: 0
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Shweta Kothari, an employee at Hashtag Our Stories opines that young journalists do not have freedom to write stories of their own choice in traditional media houses.
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Yusuf says that content in vernacular languages has seen notable rise.
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"In terms of content, everything should be in English is a bullshit idea", tells Yusuf.
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Talking about how to monetize news, Yusuf says that focus on platforms which are lucrative.
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While talking about how he monetizes news, Yusuf talks about the ways - a) Ad revenue b) Branding content c) Training and Speeches d) Licensing
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Diversity of revenue stream is important, according to Yusuf.
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Yusuf tells that Snapchat lacks equilibrium. But it provides lots of information about the audience.
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According to Yusuf, Snapchat enables connecting with targeted audience.
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That brings us to the end of the lecture. Thanks for joining. Stay tuned for more such content!
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