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The Impact of Digital Media on Individuals, Organizations, and Society - Readers: 1
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Ashutosh
4:14
The Impact of Digital Media on Individuals, Organizations, and Society
4:16
Welcome to the panel discussion on 'The Impact of Digital Media on Individuals, Organizations, and Society', hosted by Columbia University
4:19
Carla Wilke has been in marketing communications for about 25 years and has had exposure to South African companies. Now she is in Public Relations.
Carla opens the floor by claiming that clients struggle with complexity.
4:20
Steven Latasa-Nicks believes that e-commerce websites disrupt the traditional markets.
4:23
Erin Thrope, a digital media expert for Brian and Company, speaks about digital mergers and acquisitions.
4:24
Erin opines that Facebook changes the setup to fully automated campaigns.
4:26
Steven says that he got the marketing team to think of digital media.
4:27
Javier Cortes, Brand studio director at Genzler.
Has six thousand employees in 48 cities covering Asia, Middle East, Europe, Australia, and America. They work pretty hard to connect with so many employees.
4:28
Javier talks about the Advent of automated driver-less cars.
4:29
Steven informs that he is on a provider side and thus he sell things that are not physical assets, as they provide digital assets.
4:30
4:31
Rashin Richard, CEO, and Co-Founder of a company in the United States and Central Europe shares his views on emerging technologies.
4:32
Rashin speaks about digital whiteboard platforms with personal closeness in relation to education and multimedia engagement.
Moderator asks how the panelists define digital media?
4:33
Steven answers that digital media have the ability to tell powerful stories and in more visual ways.
4:35
George Creppy, Communications Executive for Global Risk Management Bank of America, speaks on the forum. His team is responsible for communications both internally like employee engagement and media relations for the global risk organizations.
Steven opines that people who can't afford anyone for designing or something will go for digital.
4:36
Erin defines digital media as "any channel used to communicate with people".
4:37
George says that the digital has impacted bank of America in many ways. Internally it's fascinating. His personal connection is much different than his professional or what he has to work on.
4:38
Steven claims that when digital media is used in the right way to tell any story, it will become very powerful and transformative.
4:39
Carla believes any creative person is welcome to the digital platform.
Carla states that digital media opens up to any sector.
4:41
Steven thinks that the tools which are put in our hands to succeed are only available to large organizations like entrepreneurs.
4:43
Rashin speaks about the idea of people's relationship with media. The best thing for anyone is to be really reflective and intentional.
4:44
Rashin thinks that communication should be natural.
Is Digital Media taking over the jobs of designers?
Yes (100% | 1 vote)
 
No (0% | 0 votes)
 
Total Votes: 1
4:48
Moderator concluded that there is a generational advantage to have digital assistance with them. But to always know to meditate and be aware of the time and its management is not impossible. It can be managed with the right skillets.
4:53
That's a wrap on the discussion. Thank you for tuning in!
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